is your marketing always on?

We all know how overwhelming the thought of marketing your business can be, especially if you don’t know where to start. Show of hands, how many business owners have given marketing a go by sharing a couple of posts on social media and hoping for the best? Praying that upload to Instagram leads to a couple of enquiries? We’re all guilty of doing it at some point or another.

It may seem like a good idea at the time, but it could actually be having a negative impact on your business. Inconsistent marketing or targeting the wrong audiences can become a problem. That’s where we come in. We’re going to discuss what happens when marketing isn’t aligned to your business goals, and why it’s an always on activity. So find a pen and some paper, take notes, and get ready to take the first step in creating a marketing strategy that works towards your business goals.

What challenges do you face as a business owner?

marketing your business

As a business owner, you’ll face many challenges. A lack of focus, inconsistent monthly activity, getting new customers and keeping existing ones – the list alone is enough to feel as if the odds are stacked against you. Not having a consistent marketing plan will only make these challenges worse. Without a marketing strategy, monthly plan and results review, it’s an uphill struggle attempting to attract new customers to your business.

Inconsistency with your marketing can cause a few hiccups – one being a lack of trust with your customers. You’ve worked your butt off to get to where you are – you know who you are as a business and you’re hungry to succeed. Did you know that by having an inconsistent marketing strategy, your business can appear unprofessional and you could lose credibility? You also risk the chance of losing customers to your competitors who are more consistent, professional and relevant to the target audience.

After all, how would you know who to target? Where is your audience based? For example, an online fashion retailer who targeted LinkedIn users would most likely generate very little business as this isn’t where their audience is active. Instagram however, would be a much more effective platform. This is just one reason why making sure your marketing is always on is crucial to the success of your business, getting new customers and keeping existing ones.

Although many business owners hate marketing and have little time for it, getting the right marketing foundations in place acts as a treasure map. The treasure being your business goals. It’s as simple as that. Getting everything out of your head and onto paper helps focus on the goals of the business, how you’ll achieve them and what you’re going to do to make it happen.

So, what happens when your marketing isn’t aligned to your business goals?

business goals for marketing

Let’s say you’ve taken the first step in marketing your business. You’ve set up all of your social media accounts. You’ve attended that networking event that you’ve been putting off for the past 6 months. You even put together a bit of a plan for what you’re going to do over the next month. It’s time to reflect on your business goals and make sure you’re working towards them. Social media and networking alone isn’t enough.

When your marketing isn’t aligned to your business goals, you may as well be fumbling around in the dark. Having business goals provides strategic direction, a clear focus. For example, you may have a business goal of building your Instagram following to 10,000 followers. If this is the case, your marketing material should align with this. Whether it’s putting together a competition, giveaway, or simply putting more focus onto social media, make sure your efforts are paying off to remove that marketing overwhelm.

To make sure you’re on track to achieve your business goals, you should be regularly reviewing your results. This includes analytics, engagement and even customer feedback. Are your marketing activities helping you to get one step closer to your goals? If yes, that’s great. Keep at it! If you ask yourself this question and the answer is no, you have two options:

Option A: Stop. If it clearly isn’t working, completely stop what you’re doing altogether. It may be the wrong method or activity for your business. And that’s okay. We’re always learning with marketing.

Option B: Switch it up. Maybe your marketing isn’t working as effectively as you’d like. This doesn’t mean it hasn’t worked at all. A simple change in tactic such as changing the time you post could make a massive difference to your results.

What’s the takeaway?

In short, marketing is an always on activity. A well thought out marketing strategy, consistent plan and regular review of results is all you need to make sure you’re working towards your business goals. Easier said than done hey. Not everyone has a great relationship with marketing. Or maybe you simply don’t have the time, or headspace for it. At the end of the day, you’ve got a business to run, right? You want to do what you do best. A flexible marketing manager for your business gives you the time to play to your strengths. Ready to get focused, save time and do what you do best? Get in touch

If you’re already doing your own marketing (go you!) and need the odd bit of support here and there, we can keep you on track and accountable with monthly tips, tricks and tools to make sure your marketing aligns with your business goals and so much more. Tell us how we can make your life simple when it comes to marketing.

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