Running a business can be overwhelming for anyone. Maybe you’ve taken those initial baby steps into working for yourself after only ever working for big corporate giants. Or, maybe you’ve had your own business for a while and it just hasn’t quite taken off yet. Getting your marketing right is key to ensuring you reach your goals and create a successful business. That’s where a marketing strategy comes in.
It’s important to make sure your business has a simple marketing strategy put in place as early as possible. Every business is different, and what may drive success for one may not for another. This is because your marketing needs to be tailored to your business. It’s as simple as that. Now you’re probably thinking, ‘I have no idea what a marketing strategy is!’ – and that’s okay. We’re here to help you out with our free five step marketing strategy template.
So, what is a marketing strategy?
In simple terms, a game plan for your business. Sounds easy, right? This ‘game plan’ is designed to help you achieve the marketing goals and objectives for your business by focusing your resources in the areas where they will make the biggest positive differences. However, it’s important to make sure your strategy is personalised to the needs of your business. Your strategy should have the main objective of helping to reach your goals. Not only can this help to increase your sales, but it can also help to achieve a sustainable action plan that will give you an advantage against your competition.
Marketing is an always-on activity. With so many components and areas being vital throughout every stage of your business, it can be easy to lose track. That’s where your simple marketing strategy comes in. Putting this in place can create clear, long-lasting guidelines that you and your team can use time and time again. It’s a great way to create organised, focused goals that are achievable through relevant marketing activities.
How do I create a simple strategy for my business?
Creating your own marketing strategy may sound intimidating, but it can easily be broken down into five simple steps. We’ve put together a marketing strategy template to save your time, allowing you to focus on what’s important – getting your strategy right from the very beginning.
Step 1: Build your story
Who are you? Who is your business? Identify who your brand is. This can include a bit about you, your industry and anyone else involved. Write whatever comes to mind first, you can always go back to it later to make any changes or add anything you missed earlier. Include your strengths and weaknesses in this first step. This will help you to understand your business more whilst making it easier to outline the goals and marketing objectives you want to achieve.
Step 2: Vision, goals and values
What goals do you want to set for your business? In this part, include your visions, goals and values. You’re probably thinking, ‘are these not the same things?’ – surprisingly, no! They each play their own individual part in creating your marketing strategy.
- Your vision is what you want your business to achieve – it’s the bigger picture. Where do you want to be in 5 years time?
- Your goals should help you achieve your vision – where do you see yourself and your business 12 months from now? Set SMART goals. These should be specific, measurable, achievable, relevant to your business and timebound.
- Your values are personal to you. They are how you carry yourself and help your customers better identify you as a business.
Step 3: Current Activities
Look at the current activities that are ongoing within your business. These can be anything from sharing posts on social media, paid ads or emailing your customers. If you haven’t done any of this, don’t worry! You can simply include that you have no current marketing activities and begin from there. On the other hand, if you’ve tried particular processes and found they haven’t worked for you, mention this too. Include results from tried and tested marketing activities as well as what improvements are required to help your business reach its goals.
Step 4: What makes you different?
How do you stand out? How is your business unique? What do you offer that your competitors don’t? Sometimes it’s hard to sell ourselves, but if you simply write down what comes to your mind first, you can always visit it again later. It’s important to consider the products and services your business provides, but also the unique features and benefits that you can offer to your customers when providing these services.
Step 5: Target Audience
Who do you want to work with? Your target audience will include the people you’ll be appealing to, therefore you need to make sure that your marketing activities are relevant and engaging. Consider things such as gender, age and demographic. It’s also useful to know where your audience are based. Is this online? Or do your products require face-to-face service? Lastly, what is your target audience interested in? Knowing these details about your target audience will make the marketing process much easier.
Are you ready to take on your own simple marketing strategy?
Now you’re all geared up to tackle the marketing for your own business! Once you’ve got focused, your next step is to take action. Keeping your marketing strategy to a simple 5 step structure creates a do-able game plan for you to take your business to the next level, no matter which stage your business is at. However, if you’re still feeling a little bit confused over what it is you need to do, feel free to get in touch with us! We offer a range of flexible marketing support to help your marketing take off. Alternatively, connect with us on LinkedIn! We love getting to know our clients!