Flourish in Mind get unique brand aligned lead generation tools and marketing action plan to help them consistently drive new business.
HIGHLIGHTS
CHALLENGES
- How to bring ideas to life to market the business confidently
- Developing the right solutions with clear purpose
- Creating professional lead generation tools
- Making it easier to get new business
BENEFITS
- Unique, on-brand marketing materials that instantly connect with target audiences
- A strong call to action engages prospective clients to convert them
- The confidence to market the business successfully with key tools
- A simple plan of action to achieve business goals and market the business consistently
“I can highly recommend Anna not just in terms of her marketing expertise (which goes beyond the typical social media posting and is much more strategic!). The value she can add to your business and ideas is unbeatable.
She has a wealth of knowledge and gave me some fabulous suggestions which I’d never have thought of. All in a way that is enthusiastic. Anna made me feel empowered. I love working with her and cannot recommend enough!”
AIMS
Flourish in Mind was established in 2018 following Jen’s corporate career as a people leader. Her passion for helping employees thrive in the workplace through great mental health support was calling her. Jen now works with line managers across a range of industries to help them better understand mental health for employees to flourish.
The business was clear on its values and key pillars for workplace wellbeing. They now needed to bring this to life in a unique way that visually aligned with the brand and voice of the business. The overall aim was to create leading tools that supported lead generation activities.
SOLUTIONS
Boo! shared an understanding of what Flourish in Mind were looking to achieve and created on-brand visuals with copy that captured the true essence and approach which the business was looking for. A whitepaper was developed – The Four Branches to Wellbeing, and was complemented by a People Wellbeing Review which highlighted priorities and gaps to create a plan of action for successful workplace wellbeing.
Later that year we worked together on a marketing campaign plan covering a strategic mix of marketing activities that could be measured every month. This included creative marketing content, PR, landing pages, case studies, emails, events and social media post prompts.
OUTCOMES
Equipped with key tools – a whitepaper, wellbeing review and campaign plan Jen was able to confidently promote Flourish in Mind to raise the profile of the business and get fully booked.
The success of this relationship is down to having a solid understanding of the client’s requirements and then bringing these to life better than they ever envisioned. By giving Jen exactly what she needed she was able to execute all her own marketing herself confidently. Jen is an ongoing client that comes back regularly with new ideas that require structure. We work together to bring these to life. We have an amazing working relationship with a great understanding on what is to be achieved – real teamwork is what goes on here.
