UK Small Business Networking
When it works, when it doesn’t, and what to do about it Not all networking is created equal and the UK small business networking landscape is shifting fast. With more activity‑based formats popping up, some rooms spark brilliant conversations while others drain your energy. So… does networking have a natural lifespan? Can you over‑network? And […]
You have no idea who your real B2B audience is
Most businesses are marketing to the wrong people.Or worse, no one at all They’re stuck in the “sensible” lane.The obvious lane.The “we sell to X industry, so we market to X job title” lane. The truth is…Your direct target market is only half the story, especially when it comes to B2B.The other half? It’s hiding […]
