Small business owners often mistake more opportunities for more growth
Most business owners aren’t short of ideas or opportunities. They’re surrounded by them. The challenge is deciding which opportunities deserve your time, energy and attention, and having the confidence to leave the rest alone for a while.
Creative founders often mistake boredom for failure
Creative minds are full of brilliant ideas. The challenge isn’t coming up with another one. It’s knowing which one to focus on. If your marketing feels messy, inconsistent or like you’re constantly starting again, this article explores why getting the foundations right and sticking with them might be the breakthrough you’re looking for.
AI is speeding everything up. So why does everything take longer?
Is it just me, or are we all drowning in AI-generated dross?
From automated phone systems and chatbot conversations to generic emails and sales messages, it often feels like technology is making simple things harder. Here’s why I believe trust, relationships and genuinely helpful customer experiences matter more than ever.
Think you’ve got a marketing problem? Think again
Many business owners assume they have a marketing problem when growth slows down. Inspired by a question from Mary Portas, this article explores why the real issue is often demand, focus, customer needs or business priorities instead.
Why every business needs a feedback loop
Customers, prospects and everyday conversations are constantly giving us feedback. The businesses that pay attention make better decisions, avoid repeating mistakes and create more sustainable growth.
Why reviewing your marketing matters more than doing more marketing
Doing more marketing won’t fix the problem if you’re not reviewing what’s already happening When marketing isn’t delivering, the natural instinct is to push harder. Do more. Post more. Try something new. That feels productive. It gives you something to focus on. It doesn’t always move things forward. More activity isn’t the solution Most small […]
How do I know if my marketing is actually working?
If you can’t clearly see what your marketing is doing for your business, it’s very hard to improve it A lot of businesses are doing marketing. They’re posting on LinkedIn, sending emails, updating their website, trying new ideas and keeping things moving. From the outside, it can look like progress. Inside the business, it often […]
Do I need a marketing plan or something else
A marketing plan isn’t always the first thing you need A lot of businesses ask for a marketing plan when what they really need is clarity. That is not because planning is a bad idea. It is because a plan only works when the thinking underneath it is sound. If the business is unclear on […]
Why your marketing isn’t working and what to fix first
If your marketing isn’t working, doing more is rarely the answer When people say their marketing is not working, what they often mean is that it feels heavy, unclear and disappointing. They are doing things. They are posting. They are sending emails. They are trying to stay visible. From the outside, it can look like […]
What does a marketing strategy actually include
A marketing strategy is not a list of activity. It’s the thinking behind it A lot of people use the word strategy when they really mean activity. They mean social media. They mean email. They mean a list of things they would like to post, improve or finally get round to. That is usually where […]
