The businesses that stand out rarely get there by accident
One of the most common conversations I have with business owners is about what makes their business different. It’s a perfectly normal challenge and one that many businesses struggle with. This article explores business differentiation, positioning and the lessons I’ve learned building Boo! Marketing and helping businesses stand out in a crowded market.
How to discover your business superpower to price with confidence
Unlock the value of your unique difference to confidently set non-negotiable prices As a small business owner or managing director, understanding and embracing your unique superpower – the difference that sets you apart from the competition. Crucial for confidently justifying the non-negotiable prices you charge for your products and services. Furthermore, you can capture the […]
