What does a marketing strategy actually include
A marketing strategy is not a list of activity. It’s the thinking behind it A lot of people use the word strategy when they really mean activity. They mean social media. They mean email. They mean a list of things they would like to post, improve or finally get round to. That is usually where […]
Why small businesses need a marketing strategy
A focused marketing strategy supports consistent action to achieve business goals. Without a strategy you have no clear direction to success.
