Why marketing feels harder than it should for UK small businesses
If sales and marketing feel heavier than they should right now, you’re not imagining it Many UK small business owners are working hard on marketing — posting on social media, sending emails, trying new tools, even experimenting with AI — yet still feeling inconsistent, stretched and unsure what’s actually driving results. This isn’t about effort.And […]
UK Small Business Networking
When it works, when it doesn’t, and what to do about it Not all networking is created equal and the UK small business networking landscape is shifting fast. With more activity‑based formats popping up, some rooms spark brilliant conversations while others drain your energy. So… does networking have a natural lifespan? Can you over‑network? And […]
You have no idea who your real B2B audience is
Most businesses are marketing to the wrong people.Or worse, no one at all They’re stuck in the “sensible” lane.The obvious lane.The “we sell to X industry, so we market to X job title” lane. The truth is…Your direct target market is only half the story, especially when it comes to B2B.The other half? It’s hiding […]
When your brand and website don’t reflect your business, go back a step
Looks great… so why isn’t it working? That’s the question I ask when I see beautifully designed brands and websites that don’t connect or generate leads and sales. They look the part, yet they’re not doing the job. And if you’ve ever poured time, money and energy into something that didn’t deliver, you’ll know how […]
Why your 2025 marketing strategy must have social media at its core
For many small and growing businesses, a great marketing strategy isn’t just about big ideas. It’s about having a clear, focused plan that’s actually doable. That’s where Boo! Marketing excels. We help businesses build smart strategies that lead to real action. But as we look ahead to 2025, there’s one thing every marketing plan needs […]
Seriously! Get Clear. Be Different. Attract the Right Customers
A simple, clear strategy for small business growth You’re a small business owner feeling overwhelmed by marketing and hating the fact that you have to do sales. You can get this sorted just like that. Honest. Marketing doesn’t have to be complicated. It just needs to be clear, consistent, and aligned with your goals. Growth […]
Marketing with confidence in uncertain times
How UK small businesses can stay visible and aligned in 2025 Many small business owners in the UK are feeling it right now. Rising costs, changing customer behaviours, and constant uncertainty can make marketing feel like a luxury. Yet it isn’t, it’s a necessity. It’s your route to new and better business. I’m a massive […]
How to discover your business superpower to price with confidence
Unlock the value of your unique difference to confidently set non-negotiable prices As a small business owner or managing director, understanding and embracing your unique superpower – the difference that sets you apart from the competition. Crucial for confidently justifying the non-negotiable prices you charge for your products and services. Furthermore, you can capture the […]
The importance of connecting with your target audience
Get practical tips to understand your target audience and enhance your marketing strategy. Learn how to identify and connect with your target audience through personalised marketing, social media engagement, and utilising a CRM, supported by client testimonials and case studies. Boost your marketing results with strategies that lead to higher engagement and conversion rates.
Why family-owned businesses require a unique approach to marketing
If you are struggling to generate leads on LinkedIn, why not discover expert tips and strategies to optimize your LinkedIn presence for effective lead generation and business growth with the fabulous Judy Parsons. Don’t leave your success on LinkedIn to chance!
