Why marketing feels harder than it should for UK small businesses
If sales and marketing feel heavier than they should right now, you’re not imagining it Many UK small business owners are working hard on marketing — posting on social media, sending emails, trying new tools, even experimenting with AI — yet still feeling inconsistent, stretched and unsure what’s actually driving results. This isn’t about effort.And […]
UK Small Business Networking
When it works, when it doesn’t, and what to do about it Not all networking is created equal and the UK small business networking landscape is shifting fast. With more activity‑based formats popping up, some rooms spark brilliant conversations while others drain your energy. So… does networking have a natural lifespan? Can you over‑network? And […]
You have no idea who your real B2B audience is
Most businesses are marketing to the wrong people.Or worse, no one at all They’re stuck in the “sensible” lane.The obvious lane.The “we sell to X industry, so we market to X job title” lane. The truth is…Your direct target market is only half the story, especially when it comes to B2B.The other half? It’s hiding […]
Why small businesses need marketing to get sales
Simple! Marketing helps sales get and keep customers. I’ve worked with salespeople for nearly 30 years through my own business Boo! and as an employee within the corporate world. I can tell a typical salesperson a mile off. You know the one’s, blatant pound signs in their eyes 🤑 and a lazy, confrontational approach that […]
