The businesses that stand out rarely get there by accident
One of the most common conversations I have with business owners is about what makes their business different. It’s a perfectly normal challenge and one that many businesses struggle with. This article explores business differentiation, positioning and the lessons I’ve learned building Boo! Marketing and helping businesses stand out in a crowded market.
UK Marketing Budgets in 2026 – What They Tell Us About Winning Customers Today and Planning for 2027
The latest UK marketing budgets data shows businesses investing in events, video, PR and direct marketing. Here’s what it means for SMEs and planning for 2027.
The biggest messaging problem isn’t what you’re saying, it’s what you’re assuming about your buyer
What are you assuming about your buyers? Most founders and marketers spend a lot of time thinking about their buyers. And thinking feels like progress. It feels like you’re getting clear. The problem is, thinking isn’t the same as knowing. Over time, those thoughts turn into assumptions. Then those assumptions start to feel like facts. […]
Why reviewing your marketing matters more than doing more marketing
Doing more marketing won’t fix the problem if you’re not reviewing what’s already happening When marketing isn’t delivering, the natural instinct is to push harder. Do more. Post more. Try something new. That feels productive. It gives you something to focus on. It doesn’t always move things forward. More activity isn’t the solution Most small […]
How do I know if my marketing is actually working?
If you can’t clearly see what your marketing is doing for your business, it’s very hard to improve it A lot of businesses are doing marketing. They’re posting on LinkedIn, sending emails, updating their website, trying new ideas and keeping things moving. From the outside, it can look like progress. Inside the business, it often […]
Do I need a marketing plan or something else
A marketing plan isn’t always the first thing you need A lot of businesses ask for a marketing plan when what they really need is clarity. That is not because planning is a bad idea. It is because a plan only works when the thinking underneath it is sound. If the business is unclear on […]
Why your marketing isn’t working and what to fix first
If your marketing isn’t working, doing more is rarely the answer When people say their marketing is not working, what they often mean is that it feels heavy, unclear and disappointing. They are doing things. They are posting. They are sending emails. They are trying to stay visible. From the outside, it can look like […]
What does a marketing strategy actually include
A marketing strategy is not a list of activity. It’s the thinking behind it A lot of people use the word strategy when they really mean activity. They mean social media. They mean email. They mean a list of things they would like to post, improve or finally get round to. That is usually where […]
If nothing changes, your marketing won’t either
Why your marketing isn’t working, even though you’re doing the work You’re doing the work. You’re posting, updating your website, trying different things, and staying visible where you can. From the outside, it looks like progress. Inside, it feels slower than it should. If your marketing isn’t working, this is often where the problem sits. […]
Why doing more marketing isn’t fixing anything
And what actually works instead If you’re running a small business, there’s a good chance you’ve said one of these recently: “We need to post more” “We should be doing LinkedIn properly” “We need to sort the website” “We need to try email marketing again” So you do more, or at least plan to. And […]
