AI marketing for small businesses and why more content is not fixing the problem
Small businesses are doing more marketing than ever, and still feeling like something isn’t quite working You are trying to run the business, deliver the work, manage customers, sort the finances, keep things moving and somehow find time to market it all properly as well. At the same time, you are being hit from every […]
Most marketing advice doesn’t work (here’s a simpler way for growing B2B businesses)
Cut through confusing marketing rules and build a simple marketing strategy for small B2B businesses If you’ve spent any time looking into marketing, you’ll have seen a lot of “rules”. The 3-3-3 rule.The 70/20/10 rule.The 50/30/20 rule. Different versions of the same thing, frameworks, formulas, ratios. And if you’re being honest, it all starts to […]
Why your marketing feels busy and not working
If your marketing feels busy and not working You’re already putting the effort into your marketing. It’s the lack of clear direction behind it that keeps tripping you up. You can feel it and you know it’s missing. Instead of dealing with it, you carry on and stay busy, busy, busy. At the same time, […]
Zero‑cost (and low‑stress) marketing tools for UK small businesses
How to simplify your marketing, save time and focus on what actually drives enquiries and sales Let’s start with the reality most UK small business owners are living in right now. Costs are rising. Subscriptions creep up. Tools that once felt affordable suddenly aren’t. And marketing software has a habit of multiplying until you’re paying […]
The MAPLE Review and the Real Small Business Journey
The Maple Review Round Table. What it revealed about the real small business journey in the UK I recently attended a round table as part of the Maple Review, exploring the real small business journey in the UK. The Maple Review is an independent, government‑backed review led by Small Business Britain, focused on understanding the […]
Why marketing feels harder than it should for UK small businesses
If sales and marketing feel heavier than they should right now, you’re not imagining it Many UK small business owners are working hard on marketing — posting on social media, sending emails, trying new tools, even experimenting with AI — yet still feeling inconsistent, stretched and unsure what’s actually driving results. This isn’t about effort.And […]
UK Small Business Networking
When it works, when it doesn’t, and what to do about it Not all networking is created equal and the UK small business networking landscape is shifting fast. With more activity‑based formats popping up, some rooms spark brilliant conversations while others drain your energy. So… does networking have a natural lifespan? Can you over‑network? And […]
You have no idea who your real B2B audience is
Most businesses are marketing to the wrong people.Or worse, no one at all They’re stuck in the “sensible” lane.The obvious lane.The “we sell to X industry, so we market to X job title” lane. The truth is…Your direct target market is only half the story, especially when it comes to B2B.The other half? It’s hiding […]
