Simple! Marketing helps sales get and keep customers.
I’ve worked with salespeople for nearly 30 years through my own business Boo! and as an employee within the corporate world. I can tell a typical salesperson a mile off. You know the one’s, blatant pound signs in their eyes 🤑 and a lazy, confrontational approach that makes you want to spray them with insect repellent, never to be seen again.
Really good salespeople aren’t so easy to spot though are they. They’re genuine and helpful. Selling comes naturally to them. No effort required. They’ve done the background work on prospects and customers, they know their product or service well, and they’ve made sure they’ve got the right tools for the job. We all want to be this person – confident, at ease, a reputation to be proud of.
Marketing and sales work together
Marketing and sales work together, always have done, always will do. Every business wants to get customers and keep them. To do this successfully, sales and marketing processes must be in place. To grow a small business and sell in a genuine way, you need the right foundations.
The right foundations for sales and marketing
Who’s to say what’s right and wrong. With the right guidance, frameworks, and tools, you can create a simple approach to sales and marketing that’s right for you and your small business. A consistent approach that gets results each and every time.
Here’s 5 foundational building blocks for solid sales and marketing foundations.
1. A clear vision with strategic business priorities for focused growth
2. Specific actions and goals to achieve the business priorities
3. A picture of the perfect customer and the marketing messages they will connect with
4. Review and justification on the right mix of marketing activities to achieve business goals
5. Established measures to review and track success
Small business growth needs sales and marketing
As a small business ready for growth with no sales or marketing manager, you want to equip yourself to grow your business simply and easily.
✔️ A clear strategy with focused priorities for business growth
✔️ The know-how to deliver strategic priorities
✔️ A grip on metrics for financial/numerical goals to keep the business accountable
✔️ An action plan with a simple timetable of the right marketing activities for growth
You can be one of eight businesses to achieve this and more WITHIN A DAY. Join myself, Anna Short, and Michelle Cowan to create long-term success and growth for your small business. Click here for further details and booking.
