Be the gooseberry! Stand out to grow your small business
Small businesses that want to set themselves up for growth have to stand out from the competition.
Why wouldn’t you set your business apart, it makes marketing far easier.
With so much noise and competition, knowing what makes your business different is THE key to marketing yourself and your business in an effective and individual way. Plus, it equips you to tell a unique story too 🤩
You want to be unique and have a strong presence. In this blog, you’ll get the best starting points to identify what makes your business unique.
Here’s how to uncover what makes your business different from the outset
- Know what your strengths and weaknesses are
By getting to grips with the basics you can easily identify what your business does best.
Here you’ll start to get an understanding of what sets your business apart – this is the cornerstone to effective marketing.
Get to know the core competencies, that way you’ll identify what the business excels at and where limitations are. Off the back of this you can strategically position your business to make the most of it’s strengths, whilst gaining an understanding of areas you might want to improve. - Position the business in a different way to competitors
Know the strengths and weaknesses of your competitors to position yourself in a different way.
⚠️WARNING! Don’t get hung up on competitors, energy is better spent running your own race.
Differentiation is key to capturing the attention of potential customers. While it’s important to be aware of your competitors, avoid the trap of imitating their strategies. Instead, focus on identifying a gap in the market to position your business in a genuinely unique and compelling way.
With a unique value proposition you can attract the right customers to build long term relationships and a loyal customer base. - Listen to your customers
Get feedback from your customers to understand why they came to you in the first place, why they stay and what they value – this is GOLD!
Your customers are one of the best sources of insights when it comes to what sets your business apart. It’s also another great way to find out where improvements can be made to make your business even stronger.
To encourage customer feedback use surveys, reviews, the phone or face to face.
TIP! Pay attention to recurring themes and patterns in feedback – these highlight strengths and weaknesses. And always, always thank people for feedback. After all, they’ve taken the time to share useful information that provides you with the opportunity to do more.
Get everyone on the same page
Once you’re clear on the above 3 steps pull it all together into a document that explains what makes the business unique in a simple way. This will help anyone and everyone understand the genuine strengths of the business to get them all on the the same page. VOILA!
Once they are all on the same page, they will repeat, repeat, repeat the unique strengths of the business – this is the multiplying effect that will get your business known for what it does best💫
Make it that easy to understand what makes you different and you won’t care less about the competition or what others think of your business, they’re not your customers.
Boo! Marketing quickly identify what makes your business different by getting an understanding of the business and the people in it. We see what others don’t when making marketing simple.
Get in touch if you want help with getting clear on what makes you and your business different.
