You’re a small business owner and you know how important marketing is for getting and keeping customers. Many small B2B businesses fall victim to quick wins and copying the competition. There’s no marketing foundations in place to attract and keep those ideal clients and customers. It feel crap – this is what I call “crap marketing.” So, what exactly is crap marketing and how can you avoid it to market yourself and your business confidently?
Crap marketing stinks!
A prospective client recently said marketing their business felt like being stuck in a tiny, smelly public toilet, holding their breath, wanting to escape as quickly as possible. They’d been taken for a right ride with a marketing agency that promised the earth. After 3 months of promises they were no further on. No new business and now way of marketing the business in a focused and consistent way. And they were £30k lighter – wowzers!
I’ve worked with countless small business owners to improve marketing confidence and results. Many admit to feeling out of their depth. Lost and unsure of how to work their marketing whilst also removing all those uncomfortable feelings that come with marketing and sales.
Using precious time and money in the right ways has to generate and increase sales. You have to get marketing right to avoid those marketing nightmares.
Churning out the same boring marketing drivel?
By doing what every other business in your sector is you lack genuine character, personality, uniqueness and connection. You know that means don’t you? In one ear and out the next. Wallpaper. Straight over people’s heads with no stand out. Nothing to set you apart from the competition.
Stand out or blend in? The choice is clear. The choice is yours in making yourself and your business standout for all the right reasons. Being known for what you do better than any other business is what feel-good marketing is all about. No more stinky loo feelings.
As the managing director of your own business, you know what you want to be known for. The more you home in on what’s genuine and unique about your business the better the connection. The confidence you feel when you share a unique message that speaks directly to your target audiences. By doing that you know you will get what you really want. More of the RIGHT customers, the ones that know the real difference you make.
Crap marketing lacks clarity and focus
Two of the biggest marketing challenges for small UK businesses are lack of focus and consistent action. Focus and consistency are what will systematically get you to your goals and the results you want.
With a clear picture of your perfect customer and the right marketing messages overwhelm dissappears. No more being all things to all people. Your business is now known for what it does best.
Imagine everyone in the business being 100% confident in how to market the business, what could that do? No more hoping for the best, wasting time and resources on marketing activities that aren’t bringing in results.
The hardest thing to market is your own business
We all feel it as business owners. The hardest thing to market is your own business, you’re just too close to it all. The frustration and overwhelm of crap marketing seriously kicks in when marketing your own business. It feels like a never-ending cycle of forced frustration that’s difficult to break out off.
There is a way. All you have to do is take a step back to see the bigger picture and set the right foundations in place with a well-defined and simple strategy. With a strategy your marketing is aligned to achieve the goals of the business from the outset. There’s no point doing marketing that isn’t working towards the goals of the business is there?
You want your marketing to line up with the overarching goals of your business, everyone on the same page. Imagine tracking team progress each month to know what works and where to make adjustments to smash your goals.
Crap marketing makes you feel insecure and unsure
No one ever said they wanted this from their marketing. Looking and feeling like a rabbit in headlights, completely out of your comfort zone. In the depths of insecurity and uncertainty, having everyone feel that pain. This is exactly what happens when a business isn’t confident with their marketing.
You want to be in the spotlight for all the right reasons. No one knows your business better than you. A marketing strategy homes in on what’s unique about your business and the values you work to. It builds confidence, trust and turnover. Remember, no one knows everything from the get-go, we are all always learning.
Capture everything that’s great about you and your business for feel-good marketing that achieves success. Put the crap where it belongs. Develop a unique, well-defined and focused marketing strategy aligned to the goals of your business. You’ll have the right foundations in place to attract the right customers and reach your growth goals.
Take the first step to feel-good marketing
Feel-good marketing does what it says on the tin, it feels good to you, your team, prospects and customers.
With clear focus and direction you can be strategic with marketing to achieve the goals of your business.
Take the first step. Download the FREE 5-step eBook: How to create a simple marketing strategy from the homepage now.
